“What everyone should be drinking.”
Food and Wine
A few years ago, our agency’s Co-Founders, Elliott Phear and Casey McGrath, decided that they wanted to create a sprit. Why? Because they loved spirits and they wanted to learn everything they could about them. After a little research, they discovered one of America’s lost treasures - Applejack. Often known as the original American spirit, Applejack has been made for over 300 years in America and was even distilled by more than a few U.S. Presidents.
Applejack is a legendary spirit - at one point it was consumed by most of the US - yet, when Elliott and Casey discovered the category, very few people were making or drinking it. Partly due to prohibition, Applejack had a dormant period throughout the 20th century. However, with the world’s renewed interest in quality, local products, and the growing appreciation of craft spirits amongst Bartenders, Beverage Managers and consumers alike, Applejack was ripe for a renaissance. The central New York region has some of the finest apples in the world, and after working with local farms to develop their spirit, Barking Irons Applejack was brought to market in the Fall of 2015.
Our 100-proof spirit is made from 100% New York apples before being aged in charred oak barrels and has been poured in over 200+ NYC-area accounts. Applejack is back, and the world is steadily discovering this tasty, premium spirit.
Since we’ve launched, the brand continues to grow (doubling sales year over year), and just as importantly, Night After Night has learned just what it takes to develop, market and sell a start-up spirit brand in one of the most competitive markets in the world - NYC.
Taking over the big apple.