“Night After Night is respected for their brilliant creative and they’ve been a key agency for us for the past several years. The partnership has been built on a strong relationship between the two teams, and is key for our future success.”

Sona Baraja, VP, Marketing, Pernod Ricard

 
 
 
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Make No Assumptions

We took your grandfather’s scotch and introduced it to an entirely new audience that has been historically forgotten by whiskey brands; female drinkers. But first, we had to build the business case to Pernod Ricard to shift dollars from a traditionally-male skewing audience towards reaching this new target. We challenged our client’s assumptions and built a framework for The Glenlivet based on in-person, fearless conversations and sipping sessions that the brand is now executing on their own.