“Night After Night is respected for their brilliant creative and they’ve been a key agency for us for the past several years. The partnership has been built on a strong relationship between the two teams, and is key for our future success.”
Sona Baraja, VP, Marketing, Pernod Ricard
Make No Assumptions
We took your grandfather’s scotch and introduced it to an entirely new audience that has been historically forgotten by whiskey brands; female drinkers. But first, we had to build the business case to Pernod Ricard to shift dollars from a traditionally-male skewing audience towards reaching this new target. We challenged our client’s assumptions and built a framework for The Glenlivet based on in-person, fearless conversations and sipping sessions that the brand is now executing on their own.