We challenged the House of Martell, a 300 year-old brand, to shake up the status quo by Making a Statement, and we’re now encouraging Martell’s core audience to make theirs too. Repositioning the brand with our #MakeYourStatement campaign, we’re debuting new partnerships with some of culture’s most iconic and unapologetic figures - Grammy-winner Quavo and rising culinary stars Ghetto Gastro. These artists speak directly to the community that champions Martell and raise up the unique voices of those who embody our brand’s values. All to support a category-changing new product; Blue Swift, the first-ever cognac aged in bourbon barrels. By changing the notion of what cognac tastes like and who drinks it, we’re swiftly closing the gap on the once-dominant cognac category leaders.
20% YOY Social Following
Since taking over the brand duties, we’ve evolved Martell’s social presence to be just as unapologetic as the brand and its fans are.