As anyone who follows it knows, it’s heady days for the cannabis market. News on regulation and developing markets comes at us like a firehose, our neighbors to the North have gone fully legal, and with growing public support, more and more states are legalizing marijuana medically or recreationally or both. No doubt, this is a big reason multinational alcohol brands like Constellation and Molson Coors have invested in marijuana partners, and Diageo is rumored to be pursuing a deal. On a smaller scale, here in the US, Heineken’s Lagunitas beer is now making a cannabis infused drink called ‘hifi’, available in the California market, and Coppola Wines just created their own cannabis product.Read More
“the perfect world for me would be to come to work every day, make interesting beers, work on interesting projects… and pay my people more every year so they’re happy too”
Scott was the first person I spoke with when I launched By The Bootstraps a little over a year ago. We’d connected through mutual friends, and he agreed to sit down with me for a one-on-one interview. A year later, my agency recruited Scott to be a part of the Drinking Buddies program we put together for Jameson Irish Whiskey.
I was happy to see that Scott’s convictions haven’t changed since the first time we spoke. Amongst other things, I followed up on his issue with the lack of truth in labeling (“big beer” disguising itself as craft beer), and our more recent discussion included commentary on AB InBev’s purchase of 12+ small breweries last year, in what he deemed as the "year of the sellout."Read More
“We want to make brewing and beer part of the culture again… we want to bring people together around beer.”
Dan Kenary started Harpoon Brewery in South Boston back in 1986, long before “Limited Edition Can” releases, grapefruit-flavored beers, and “Session Ales” stocked the aisles of your local supermarket. Nope, in the 1980s, no brewers were clamoring to create “hoppier brew”—there simply wasn’t much consumer demand. In fact, there was almost none. Back then, there were only a few hundred breweries in the U.S. (as opposed to the over 8,000 breweries that exist today). So, when Dan quit his day job to launch a brewery, it was in a market much less welcoming than today’s. It was almost harsh—oh, and by the way, there was no internet to ease the process. Nonetheless, it was in this time and place that Dan built his business. He convinced bar and restaurant owners, one account at a time, that Harpoon deserved a shot—and that they should add what a lot of people thought was a “froofy craft beer” to their row of taps.Read More
For years, adult beverages packaged in aluminum cans have been often perceived as cheaper, lower-quality, or less potent than the craft beers in glass bottles. But as store shelves, craft beer blogs, and brewery Instagram feeds show us, the trend in cans over bottles is going strong. And now more craft brewers—and wineries!—are turning to an aluminum can package than ever before.Read More