What Keeps Us Up at Night: Links for July 24th

Perception (MedMen is widely considered the ‘new normal’ standard for retail cannabis shops) vs. Reality (investors are shocked by MedMen’s near $165M in losses over the last three quarters).

Last year consumers spent 1.7 Billion dollars on sparkling water in restaurants. Why are we obsessed with seltzer? Behind the bubbles craze.

Brands looking to up their innovation game might take a page from the playbook of AB InBev's ZX Venture's, one of the company's most successful initiatives to date.

DTC brands now find themselves spending $.40 of every VC dollar raised on the increasingly expensive cost of customer acquisition.

The ANA reports that attracting and retaining talent is one of the biggest challenges for in-house agencies.

More than 1,000 breweries closed during Prohibition, but these 8 got creative to stay afloat– and they still exist today.

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