If you’ve been in marketing a little while, you know there’s an industry-wide mindset that producing content is of low-value, and that the best value an agency can provide is insight, strategy and good ideas. Production is a ‘commodity’ people say. Or, ‘brands will only pay for strategy and creative, not content.’
And I agree: The most valuable thing for any business is insight, strategy and good ideas.
But what if producing a brand’s content provided access to some of the best qualitative insight there is?Read More