At Night After Night, one thing we’re excited about is the waning daylight and more chances for a good night out. And with all the challenges marketers face these days, we think the lens of the night out offers a fresh perspective on how to connect with consumers. I recently wrote a piece for Forbes that explores why and how brands can benefit from playing an active role in peoples’ night out, and I thought I’d share a few of those ideas here today.Read More
While it may seem obvious an agency called Night After Night wouldn’t subscribe to a typical 9 to 5 workday, I think flexible hours can work for lots of different companies. Why can’t your employees come in an hour late to avoid a nightmare commute, or leave a little early to spend time with their kids? Why can’t they write a presentation from the comfort of their home?
Enforced hours are arbitrary and dated in today’s work environment. If you’re looking for a way to boost performance and morale in one fell swoop, implement ‘flexible hours’! Here’s why…Read More
New York is a city for visionaries. Anything is possible in this town of dreams, and every so often that old Frank Sinatra line pops into my head, “If I can make it there, I’ll make it anywhere.” And I smile, because that shit is true. If your business can survive (and thrive) in one of the world’s most competitive and unforgiving markets, then you can probably expand your footprint. Over the past few years I’ve been duking it out with my own spirits business here in New York, and in that time, we’ve taken some knocks and learned some real ‘New York lessons’ that I think entrepreneurs can borrow to take to market with them, no matter where they are. Here are a few things I know to be true from our time cultivating a brand in the big apple…Read More
In light of last month’s announcement that the Red Bull Music Academy decided to shut down, I thought I’d take a minute to reflect on the program, why I think it was special, and the lessons brands can take from the 20 years of success the program had.
1 – Support the Arts, Not Just the Artist – Red Bull’s far-reaching program included lectures, radio programs, studios and most of all, supporting the careers of young artists around the world. Although it’s true it’s challenging to measure the marketing return on endeavors like this, in running the RBMA, Red Bull achieved the Holy Grail of marketing – transcending metrics and becoming globally known as a company that championed music, and the artists that make music. Red Bull became synonymous not just with an artist, but with what’s new in music.Read More
“We should be drinking to rebuild the reefs that we’ve lost, we should be drinking to save the bees, why are we just drinking?! There’s got to be something more than that!”
Berlin Crystal Kelly started off in finance but her heart was never in it. In her tiny West Village apartment, she built a laboratory of her dreams to experiment with home brewing, later joining the Homebrewer’s Guild and becoming an active member of that tight-knit community in the process.
Her vision was to turn her passion into something that would do good for the world, and she started investigating ways to test out her business model without incurring the big costs associated with opening a winery or distillery.Read More
“This has not been all easy. I think I went all of 2010 without getting paid.”
As you walk through the offices of Paul + Williams, a narrow hallway opens up into one of the coolest showrooms of men’s clothing I’ve ever seen. It’s been carefully developed over years, and is a reflection not only of Michael’s good taste, but his attunement to his own personal vision. We sat in the back at a round table surrounded by racks of Patagonia gear, rows of Red Wing Boots and stacks of limited edition Levi’s. The perfect backdrop for his story…Read More