We position brands to create the culture of tomorrow by connecting them with the people who run tonight.
We believe the night is the opportunity for brands. It is filled with celebration and openness, innovation and influence. It’s a physical space, a moment in time, and most importantly, a mindset where the most authentic connections are made with the hardest to reach consumers.
We believe that by funding the creativity, art, music, and cultural innovation of the night, brands can participate in a world bigger than their own, building communities with some of the most influential people in the world.
Night After Night achieves the strongest business results for our clients when our specialized teams:
Write a brand’s strategic platform
Discover and ink deals with artists who are strategically aligned to the platform and share the brand’s values
Help brands fund artists’ passion projects
Execute the creative that’s grounded in these platforms
Continuously power our client’s drive to cultural relevance through consumer engagement
How We Do It
A Virtuous Circle
Establishing Your Place in the Market
Does your brand knock people off their feet? Do people love your brand? Aside from sales, the only true way to measure is how much people are talking about you. What’s your “share of conversation”?
We don’t believe in B.S., and our unique point of view challenges brand teams to take a hard look at who they really are, in order to develop a positioning that’s true, and also has the potential to grab consumers by the lapels when they’re looking for the brand that’s right for them.
With the People Who Run the Night
Music, food, art, fashion – the culture of tomorrow is being created tonight by the most daring among us. Brands can be part of it by partnering with the world’s superstars or up-and-coming artists and enabling their creative visions of the future; in the process, they’ll tap into their massive and passionate communities. Traditional media could never be as effective as an artist’s channel. We believe the future of creativity is brand funded, and that co-creating with artists is the best way to be part of the conversation.
And Sharing the Story with the World
To win, a brand must tell their story night after night, and our in-house earned media engagement team and creative studio creates stories and designs experiences that capture the imagination of the world. By being at the helm of our clients’ channels and working closely with our talent partners, we see in real-time, what is working and what isn’t. In today’s complex marketing environments, success requires that brands constantly try new things and learn from them, and our in-house studio is the place a brand can explore its curiosity. The insights developed here continually inform our strategy, leading to a virtuous circle of iteration.
How We Work
The virtuous circle works best as a package. We shine when we run it all.
The Sweet Spot
The common thread between all our partners is that they understand the business opportunity that the night represents. They know that:
People are more open in the night
People spend more money when they’re out
Trends often take hold in the bars, restaurants, hotels, venues and shows that we inhabit at night